dasWiir
Concept and corporate design for educational media that help children and parents navigate the challenges of childhood together.
- Year
- 2023
- Services
- Concept, Corporate design, Educational media
- Context
- Own start-up project
Task
Children today face high expectations in a world shaped by the pandemic, climate crisis, and parents’ limited availability. Emotional support and mental health are often overlooked.
Approach
The project dasWiir supports children and parents in navigating the challenges of childhood together. Through a diverse range of products, including books, workbooks, activity cards, games and audio media, it fosters self-confidence, emotional intelligence and stress management, creating safe spaces for shared learning and quality time.
dasWiir provides practical tools to manage fears and worries, build resilience, and promote positive emotional development. Using creative methods and thoughtful design, the project strengthens the bond between children and parents.
Outcome
The aim was to give families a playful way of dealing with stress, to create shared moments and to help them talk about feelings openly and mindfully.
The result is a corporate design and a card set with meditations, conversation questions and exercises that help calm the nervous system.
